17th August 2022 – ParlayBay, the provider of innovative sports betting titles, has agreed to deliver
its thrilling games to operator TOPsport, increasing the provider’s reach and allowing more players to
enjoy its product offering.
The deal sees ParlayBay’s entire game portfolio provided to TOPsport.lt, including the company’s
exciting STREAK, BOSS, GEKKO, CUT and RUSH games – with the integration set to be completed
towards the end of the year.
The agreement heralds further European expansion for ParlayBay’s new and exciting brand, giving
Lithuanian sports bettors the chance to enjoy its state-of-the-art products.
Strategically positioned to transform sports betting markets, the supplier is continuing to ramp up
delivery of its game-changing and player-centric experience to sports bettors.
Parlaybay’s games are fast and consist of short rounds, appealing to the rapid consumption preferred
by younger demographics. They also feature elements seen in casino games, giving players a familiar
and social experience and combining the best of many popular products through a UI/UX-focused
design.
Patrick Nordwall, CEO at ParlayBay, said: “TOPsport is one of the most recognised operators in
Lithuania, with fantastic vision for the future of iGaming. We are so proud to be able to announce
our alliance with a partner that shares our passion for innovative products in our industry.
“This winter, Lithuanian TOPsport players will be able to experience our outstanding sports betting
games and unique player experience.”
Dainius Gulbinas, CEO at TOPsport, said: “ParlayBay is an ambitious iGaming company that will help
us to lift our online portfolio to another level, thanks to its pioneering products.
“We’re on the same page as ParlayBay and feel that innovation in sports betting has yet to reach its
full potential so we’re excited to work together to reach this goal.” ***ENDS***
For more information on this release, to arrange an interview, or any other inquiries, please contact
William Lovqvist at william@parlaybay.com.
About ParlayBay
ParlayBay was started in 2020 by a group of iGaming veterans that believes that innovation in sports
betting has yet to reach its full potential. ParlayBay is introducing sports betting to game design. Our
games are designed with game mechanics that are more commonly seen within casino and social
games. To stimulate the never-ending thirst for entertainment, the player will be completely engaged
and amused throughout the duration of the sports betting games. The UI/UX has been made the core
of the company and its destiny to become the world’s largest sports betting games company.
ParlayBay is headquartered in Malta and has offices in Sweden and Poland.
For more information: parlaybay.com