Live Demo! Now you can try ParlayBay for free. Let's play

Live Demo!
Now you can try ParlayBay for free. Let's play

Mission and Vision

To transform the sports betting market by creating a game changing experience for the many players. To be the leading provider of sports betting games in the world.

ParlayBay is an iGaming startup focused on creating immersive sports betting experiences through innovative new betting games.

The driving force behind ParlayBay is a group of iGaming industry veterans whose collective experiences range from the development of groundbreaking iGaming products to the establishment of global distribution networks.

Mission and Vision

To transform the sports betting market by creating a game changing experience for the many players. To be the leading provider of sports betting games in the world.

ParlayBay is an iGaming startup focused on creating immersive sports betting experiences through innovative new betting games.

The driving force behind ParlayBay is a group of iGaming industry veterans whose collective experiences range from the development of groundbreaking iGaming products to the establishment of global distribution networks.

mobiles

Senior Management

Patrick Nordwall

Founder and CEO

25 yrs Executive

Management & Start-up

Founder

Patrik Nelson

chief financial officer

25 yrs Investment Banking


TMT sector

Ludvig Olsson

Chief Technical officer

18 yrs IT Development &


Consulting

James McKenzie

PO MATH & MODELS

10 yrs Data Scientist &


Quantitative Analyst

Daniel Marshall

HEAD OF PRODUCT

12 yrs Sports Trading


& iGaming

Krzysztof Opalka

TECHNICAL ADVISOR

7 yrs iGaming


C-level positions

Senior Management

Patrick Nordwall

Founder and CEO

25 yrs Executive

Management & Start-up

Founder

Patrik Nelson

Chief financial officer

25 yrs Investment Banking

TMT sector

Ludvig Olsson

Chief technical officer

18 yrs IT Development &

Consulting

James McKenzie

PO MATH & MODELS

10 yrs Data Scientist &

Quantitative Analyst

Daniel Marshall

Head of product

12 yrs Sports Trading &

iGaming

Krzysztof Opalka

Technical Advisor

7 yrs iGaming

C-level positions

Fredrik Elmqvist
Chairman of the Board iGaming veteran with a distinguished track record from NetEnt and, most recently, as the founder of games developer
Yggdrasil Gaming.
Tony Plaskow
Commercial Director at Black Cow Technology, co-founder of Pixiu Gaming and Director of Playzido.
Rasmus Sojmark
CEO and founder of SBC and OddsLife.
Steve Schier
Former head of commercial at Ash Gaming, Chief Commercial Officer at SG Digital and currently the owner of his own consultancy and advisory business.
Ben Cleminson
Director of Square in the Air Communications, will be assisting the start-up as it seeks to deliver a game-changing experience for operators and their players.

Industry veterans

PARLAYBAY is an iGaming startup focused on creating immersive sports betting experiences through innovative new betting games.

The driving force behind PARLAYBAY is a group of iGaming industry veterans whose collective experiences range from the development of groundbreaking iGaming products to the establishment of global distribution networks.

Industry veterans

PARLAYBAY is an iGaming startup focused on creating immersive sports betting experiences through innovative new betting games.

The driving force behind PARLAYBAY is a group of iGaming industry veterans whose collective experiences range from the development of groundbreaking iGaming products to the establishment of global distribution networks.

Fredrik Elmqvist
Chairman of the Board iGaming veteran with a distinguished track record from NetEnt and, most recently, as the founder of games developer Yggdrasil Gaming.
Tony Plaskow
Commercial Director at Black Cow Technology, co-founder of Pixiu Gaming and Director of Playzido.
Rasmus Sojmark
CEO and founder of SBC and OddsLife.
Steve Schier
Former head of commercial at Ash Gaming, Chief Commercial Officer at SG Digital and currently the owner of his own consultancy and advisory business.
Ben Cleminson
Director of Square in the Air Communications, will be assisting the start-up as it seeks to deliver a game-changing experience for operators and their players.

Our approach

PRODUCT

Engage the player

ParlayBay provides Games running on most popular sports events e.g. Soccer, Ice Hockey, Basketball, Motor Racing and Tennis.

technology

Seamless

Each integration runs smoothly. We have detailed API documentation that will provide you with all the information you need to get ParlayBay up and running on your platform very quickly.

analyse

Optimise and improve

Each Game Framework has a variety of Math Models and Game Features attached. Math Models developed to cover exciting gameplay from different sports and events.

Our approach

PRODUCT

Engage the player

ParlayBay provides Games running on most popular sports events e.g. Soccer, Ice Hockey, Basketball, Motor Racing and Tennis.

technology

Seamless

Each integration runs smoothly. We have detailed API documentation that will provide you with all the information you need to get ParlayBay up and running on your platform very quickly.

analyse

Optimise and improve

Each Game Framework has a variety of Math Models and Game Features attached. Math Models developed to cover exciting gameplay from different sports and events.