ParlayBay will fill a gap in the market by going ‘beyond basic gamification’ and delivering a ‘game designed’ sports betting product, the company’s Commercial Manager William Lövqvist told SBC News.
Ahead of SBC Summit Barcelona, Lövqvist (pictured, below) spoke with Rasmus Sojmark – CEO of SBC – about the brand’s launch, creating an engaging experience for players and how ParlayBay plans to combine the best of casino and sports betting to create added value for sports bettors.
SBC: So, you plan to launch ParlayBay at SBC Summit Barcelona! Can you tell us a little bit about the company and what you do?