Live Demo! Now you can try ParlayBay for free. Let's play

Live Demo!
Now you can try ParlayBay for free. Let's play

ParlayBay strikes content partnership with FINNPLAY

June 2022 – ParlayBay, provider of Sports Betting Games

ParlayBay and FINNPLAY are excited to announce striking a partnership earlier this month. The entire ParlayBay game portfolio including STREAK, BOSS, GEKKO, CUT and RUSH will be made available for operators on FINNPLAY platform.

ParlayBay is a disruptive sports betting games provider with a product offering that will transform the sports gaming market by creating an intuitive player-centric gaming experience. Games are built with a fantastic UI/UX design that enables an unrivalled action filled experience. The ParlayBay gameplay is lightning fast and consists of short rounds with features such as re-buy, cash-out, leaderboards, and other enticing engagement and social tools. There’s no need to be an expert to play – the meticulously thought out UI/UX design is core to all of ParlayBay’s games.

ParlayBay games will have games across numerous live sports across the extensive game portfolio, such as, Soccer, Basketball, Handball, Volleyball, Cricket, Esports and many more to come. 

Patrick Nordwall, CEO at ParlayBay, said: “FINNPLAY is joining in on our journey to disrupt the iGaming market by enabling distribution of our games to all operators on FINNPLAY platform. FINNPLAY with operators across multiple markets, a high tech platform that allows for fast time to market is a sublime partner for our venture”

“This summer everyone will witness our introduction of outstanding sports betting games, offering players a remarkable gaming experience.”

Jakko Soininen, Managing Director, said: “We are always bringing the latest cutting-edge content to our operators, and this makes ParlayBay an excellent addition to our games portfolio.  ParlayBay offers a unique and new sports betting game experience that is sure to drive player engagement for our operators in their respective markets.”  


For more information on this release, to arrange an interview, or any other inquiries, please contact William Lovqvist at


Founded in 2008, Finnplay is a Nordic-based provider of iGaming platform technology and services, which specialises in tailored solutions for the online and mobile gaming industry in regulated markets.

We offer a trusted, open and fully integrated casino and sportsbook platform. As a company we value responsibility, and we specialise in building technology that is fully compliant for regulated markets. Our customers trust our experience and commitment to maximising their success through delivering state-of-the-art technology and service excellence.

The gaming platform is compliant in the regulated gaming jurisdictions of Belgium, Bulgaria, Denmark, Hungary, Malta, Mexico, Romania, Sweden and the UK.

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