7th of November 2022 – ParlayBay, the provider of innovative sports betting titles,
has reinforced its product offering by going live with real-money games for the
first time in the company’s history.
A milestone feat for the company, the addition of real-money gaming comes
after two years of extensive research and development allowing the provider to
fine-tune its historical launch.
Its recently announced partner, 7Bet will be the first operator to incorporate and
offer ParlayBay’s breakthrough advancement, enhancing the collaboration and
giving players in Lithuania an exciting opportunity.
Now sports-betting enthusiasts will be able to enjoy ParlayBay’s pioneering
content in a new way, including its innovative STREAK, BOSS, GEKKO, CUT,
GREYHOUND and RUSH titles.
With the aim of elevating the sports-betting industry, ParlayBay titles offer a
smooth and eye-catching UI/UX-focused design, developed from the ground up
to offer a truly user-first experience.
ParlayBay’s content is known for its rapid gameplay and lightning-fast markets
that are synchronised with a range of entertaining features like micro-betting,
guaranteeing an increase in player engagement.
To enrich its offering, the company is set to introduce PARLAYPOWERS in 2023, a
unique set of promotion tools which drive player acquisition and retention,
including feature freebets, earlybird bonuses and cash drops.
ParlayBay’s advanced product offering has introduced a new iGaming vertical,
with the latest addition of real-money gaming, further improving the provider’s
Patrick Nordwall, CEO at ParlayBay, said: “This is a landmark achievement
for us, as this is the first time in our short history that we’re able to implement
real-money gaming to our thrilling titles.”
“The latest announcement represents our rapid growth as a company, and we’re
delighted to be in a position to give our partners and fans an improved product