NEW YORK, NY and LONDON, UK – September 16, 2021 – ParlayBay, the startup sports betting games provider, has signed a new partnership deal with Genius Sports (NYSE:GENI) to power its new in-game accumulator solutions with official sports data.
This partnership will support the launch of ParlayBay, an innovative new addition to the sports betting space. ParlayBay is driven by a group of iGaming industry veterans with a wealth of experience with the focus to create game-changing immersive live sports betting experiences through pioneering new real-money betting games. Its current games are founded on parlay bets, enabling customers to build quick-fire, unique, and in-play accumulators.
Genius Sports is the official data, technology, and commercial partner that powers the ecosystem connecting sports, betting, and media. As the trusted partner to over 400 sports organizations, Genius Sports will help to power ParlayBay’s products with the highest quality official data from its leading portfolio of competitions including the English Premier League, NFL, AFA, Liga MX, Euro league Basketball, and more.
William Lövqvist, Commercial Manager at ParlayBay, said: “We are thrilled to introduce our company to the market as we set out on an exciting journey as a UX-focused innovator of sports betting.”
“To hit the ground running, we needed to find a big, reliable partner supplying trustworthy sports data on a global scale. After thorough evaluations, we found Genius Sports to be the perfect match for our needs. We are looking forward to establishing our product portfolio including some new type of sports models and betting markets, building the network of operator partners and generally growing in the market in cooperation with Genius.”
For more information on this release, to arrange an interview, please contact: email@example.com
ParlayBay is a newly founded provider of sports betting games. Its mission is to transform the sports betting market by creating a game-changing experience for many players.
The company is focused on creating immersive sports betting experiences through innovative new betting games. ParlayBay is driven by a group of iGaming industry veterans whose vision includes not only classic game provisioning, but also a unique range of game frameworks, math models, and game features.
About Genius Sports
Genius Sports is the official data, technology, and commercial partner that powers the global ecosystem connecting sports, betting, and media. We are a global leader in digital sports content, technology and integrity services. Our technology is used in over 150 countries worldwide, empowering sports to capture, manage and distribute their live data and video, driving their digital transformation and enhancing their relationships with fans.
We are the trusted partner to over 400 sports organizations globally, including many of the world’s largest leagues and federations such as the NFL, EPL, FIBA, NCAA, NASCAR, AFA, and PGA.
Genius Sports is uniquely placed through cutting-edge technology, scale, and global reach to support our partners. We are more than just a technology company, we build long-term relationships with sports at all levels, helping them to control and maximize the value of their content while providing technical expertise and round-the-clock support.