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Otto Bonning: Passion for Sports and Business

Meet Otto Bonning, the dynamic Head of Sales at ParlayBay. Hailing from Sweden, Bonning has a fascinating story of success, skillfully blending his passion for sports with a business acumen that makes him a powerful force in the sports betting industry.

Before stepping into the corporate world, Bonning enjoyed a robust career as a professional golfer. Over five fruitful years, he traveled extensively across Europe, carving his niche in the highly competitive world of professional golf. His experiences on the course shaped his perspectives and fortified his deep love for sports, planting the seed for his subsequent venture into the sports business sector.

Post his golfing career, Bonning transitioned into sales for a Scandinavian sports magazine publisher. Here, he refined his negotiation and sales skills, leveraging his deep understanding of the sports world to foster strong relationships and strategic alliances. His unique insight into the sports sector helped him identify trends and opportunities, further solidifying his stature within the industry.

Bonning’s time in the publishing industry also presented him with the opportunity to interact with various sports talents. This sparked an interest in the burgeoning field of sports betting, drawing him to explore this dynamic space further.

His curiosity and entrepreneurial spirit led him to Genius Sports, a global leader in sports data and technology. Here, he navigated the complexities of sports betting and data-driven decision-making, harnessing his sports background to drive strategic initiatives. His time at Genius Sports was instrumental in shaping his holistic understanding of the sports betting industry.

Today, as the Head of Sales at ParlayBay, Bonning combines his diverse experiences in the sports and business sectors to lead the organization to new heights. ParlayBay benefits immensely from his deep understanding of sports, his professional golfing background, and his keen business insight into the sports betting industry.

Otto Bonning says, “Joining ParlayBay during this exciting period is an absolute delight for me. We’re revolutionizing sports betting, transforming it into a fun and engaging experience for our users. It’s all about enhancing the fan experience and elevating their love for the game!


Bonning’s story is an inspiring blend of sports passion and business acumen. It’s not often that a professional sportsman transitions so successfully into business, but Bonning makes it look effortless. His journey underscores the importance of leveraging personal interests and experiences to drive professional success.

In a nutshell, Otto Bonning is a fascinating character in the sports betting industry. From professional golfer to Head of Sales at ParlayBay, his journey is a testament to how passion and profession can intersect to create a fulfilling and successful career. The sports betting industry is fortunate to have a personality like Bonning steering its ship, and it’s exciting to anticipate where his leadership will take ParlayBay in the future.

Before his professional golfing career and impressive journey through the sports business world, Otto Bonning laid a solid foundation with his academic pursuits. From 2008 to 2012, he attended the University of West Florida, where he earned a Bachelor’s Degree in Sports Management. His choice of degree was a clear early indicator of his passion for sports, intertwining with his inherent business acumen.

Simultaneously, Bonning enriched his university experience by actively participating in the UWF Men’s Golf Team. This period was instrumental in shaping his golfing abilities, paving the way for his future professional golf career. His time in the golf team also provided him an excellent platform to put theoretical learnings from his sports management degree into practice, giving him a holistic understanding of sports as both a player and a manager.

After successfully graduating, Bonning embarked on his professional golfing journey predominantly in Europe. His dual perspective of being a sportsman and having a comprehensive understanding of sports management proved invaluable in his golfing career and subsequent roles in sales and sports betting. His educational background from the University of West Florida and practical exposure through the Men’s Golf Team continue to influence his approach in his current role as the Head of Sales at ParlayBay.

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