ParlayBay, the provider of innovative sports betting games, has signed a partnership agreement with GRID Esports to power its next-generation gaming experience.

The new alliance will enable ParlayBay to build and utilise best of breed sports betting games for the esports sector all fuelled by GRID Esports as its premium supplier of esports data.

Esports will be available across the entire ParlayBay game portfolio, which includes STREAK, BOSS, GEKKO, CUT, GREYHOUND and RUSH, which will all be available in the autumn. The content aims to transform the sports betting market by creating a game-changing experience for players that goes beyond simple gamification.

ParlayBay’s titles have been designed from the ground up around an intuitive and engaging player-centric experience. Developed to appeal to as wide a demographic as possible, players can enjoy the UI/UX at the core of all its games, played out using rapid micro betting markets.

Patrick Nordwall, CEO at ParlayBay, said: “We are proud to partner with GRID who provide a full package of real-time data, which enables unlimited game creation opportunities for esports betting games. We’ll be utilising lightning-fast markets and micro-betting which delivers on our vision for the future of iGaming, sports betting, and entertainment.

“The collaboration will serve to further our ambitions to disrupt the market with an innovative, fun and engaging sports betting games proposition. We’re hugely excited to be introducing our content this summer, offering players a remarkable gaming experience.”

Mikael Westerling, CSO at GRID Esports, said: “ParlayBay is a perfect partner for us. At GRID, we believe in the sustainable growth of the entire esports ecosystem which starts with the official-only data sources essential to fuelling next-level innovation and ensuring a top-quality experience for the ones we care the most about – esports fans.

“ParlayBay recognises the importance of working with official rights holders and the innovative approach necessary to cater to the next generation of customers. We are excited to welcome ParlayBay to our partners’ network and are looking forward to powering their project with data by GRID.’’