Background
The Company is an iGaming start-up focused on creating immersive sports betting experiences through innovative new betting games. The driving force behind the company is a group of iGaming industry veterans whose collective experiences range from the development of ground-breaking iGaming products to the establishment of global distribution networks.
With a Mission – To transform the sports betting market by creating a game-changing experience for players and Vision – To be the leading provider of sports betting games in the world. We are taking in game/live betting to the next level and frontier. We are recruiting for a Games Operations Manager to join our fast-growing company. The product is newly developed, and we are looking for top talent to lead the way forward.
As a new sports betting game developer, ParlayBay has established itself as one of the top innovators in its field since its inception in 2021. ParlayBay creates, and operates, sports betting games for all digital platforms with a global reach in Regulated markets. Even though ParlayBay offers it games via b2b, the company is all about the end users – the player’s user experience.
At ParlayBay, we strongly believe in the concept of having a clear brand identity, something that is likely to define successful gaming studios, as the iGaming industry evolves over the next decade. For us, the creation of the ParlayBay mechanical frameworks is something that gives ParlayBay a unique pulling power.
The sports betting games created in the ParlayBay studio are aimed at a global demographic – maximizing player acquisition, via mass-market appeal. To achieve this goal, our team utilise traditional game design concepts – a simple formula that is proven to give players the sense of excitement and familiarity, that they seek when playing sports betting games. Despite our ethos of simplicity, every game that comes out of the ParlayBay studio, has its own unique theme and vibe. We have just scratched the surface of what could be further developed, launched, and promoted. As pioneers, we see a great future to continue to evolve this player experience in sports betting games. To this end ParlayBay needs the Game Operation Managers champions to drive this experience – finding that dream combination of mechanics, models and markets, events, and campaigns always providing a superior user experience and commercial traction.
The successful candidate will work closely with the Product, Commercial, and Marketing team to scale; optimize daily trading operations, and work on ad hoc product and commercial projects as required.
The role
We are looking for a genuine ‘people person with proven experience from highly operational teams. The successful candidate will be a natural collaborator and have a strong track record of influencing stakeholders. If you are adaptable, well organized, can make good decisions under pressure, and enjoy being in the heart of the action then this may be the role for you.
This job is ideally suited to someone with 3-5+ years’ industry experience with a corresponding in-depth understanding of sports and sports betting, although we will consider outstanding applicants from a complementary industry. Integrity, low ego, and collaboration are key values in the trading team. The role requires work outside of normal business hours including weekends.
You play a key part in the company, providing our clients and the end-user an appetizing favor of events and games to play on a 365/24/7 basis. You will be part of the Games operation team and focus on providing the best mix of games and sports content. The role will report to the Head of Operations and CEO and be broad in its focus, with touchpoints in the product, player activity, promotions, content, data analysis, and business updates.
What you will do
- Creating compelling propositions for ParlayBay players and business partners
- Working closely with Math % Models team, Game Producers and Marketing to effectively run the daily operations
- Manage the Sports Gaming lobbies and Schedule Optimization to improve both player experience and our overall stakes and gross margin
- Network Marketing Events to drive acquisition and retention of players as well as creating a great activity and experience at core trading periods.
- Testing and rollout of new sports models and betting products
- Report on the performance
- Provide advice in the localization and customization of ParlayBay propositions on partner sites and promotions
- Finding ways to continually improve Expected Margin across gaming events
- Continually improving and optimizing daily tasks
- Playing a key role in ensuring compliance adherence
- Support with price management
- Event monitoring
- Settlement of events
- Taking part in the creative process, exploring, and designing innovative ideas for sports betting games.
- Contributing to budget and forecasting process
- Regular reporting and analysis
- Daily offering of sports/games/markets, tailored for different regions and operators
- Responsible for betting content, product relevance, and stability, including game campaigns and all aspects using our back-office tool
- Review and identify Sports trends (on player and group level) and work with internal departments and Sports product providers to optimize Sports revenues
- Update the wider business on the performance of Sports by composing and distributing game reports with a high degree of insight, analysis, and clear action plan to deliver change
- Resolve and manage all daily game operational tasks efficiently
- Act as an internal escalation point to all other departments and stakeholders with sports-specific queries
- Work closely with stakeholders to develop and expand the product range
- Assist with devising, executing, and optimizing sports campaigns for clients and providing updates to the wider business where relevant
- Review trends from the operational business department establish new processes in line with the growing game product and communicate this to relevant stakeholders
- Create and maintain guideline documents (e.g., sporting calendar) to be used by the wider business and used to lead and assist the scheduling of on-site sports marketing materials
- Relevant sportsbook operational and product experience
- Proven knowledge and experience in sports
- Knowledge of customer service functions, player acquisition and retention
- Excellent communication and interpersonal skills
- Ability to come up with ideas, concepts, and suggestions for improvements and follow these through to implementation
- Roll-up-your-sleeves approach to work
- Eye for detail and true passion for gaming.
- Your attitude is just as important as industry experience, we are looking for someone who loves looking after customers!
- Confident in extracting information and collation of data from a variety of diverse sources
- Understanding of game mechanics.
- Strong analytical and data interpretation skills, experience from making SQL queries a plus.
- Thrives in a fast-moving environment
- Professional working proficiency in English.
- Excellent problem solving and time management skills.
- Ability to foster relationships with peers and stakeholders in all areas of the business and senior management
- 3+ years’ operational experience and industry experience in Sports betting
- Understanding of statistics and probability
- Strong written and verbal communication skills